The Man Your Man Could Smell Like

The Old Spice commercials of late are definitely unique and while I'd imagine they're not for everyone, they are certainly for their target market.   Old Spice and the ad co behind the campaign have received boat loads of praise over both the ads as well as how they rolled them out.  Using a strong social media presence, Wieden + Kennedy attracted attention by presenting the quirky ads in an easy to pass around format, allowing them to go viral almost instantly and turning Isaiah Mustafa (a one time NFL football player) into a very familiar face.

While W+K was behind many a late dinner in our household, they do know their stuff.  Just ask Dairy Queen whose ad co decided they liked the ideas so much that they were going to do their own.  

Imitation is the sincerest form of flattery...